House of Entertainment

Technicians who understand artists. Musicians who understand technology.

Decibels and lumens are measurable. What an audience remembers is not. We take responsibility for both.

One responsible partner

At Sweden Entertainment Group (SEG), we work across both technical execution and artistic production.

Many can rent out speakers or book a band. Few understand how the two integrate. A strong act falls flat with wrong lighting, and advanced sound systems deliver nothing without the right programming.

We make it straightforward for organizers to secure top artists and production technology through one point of contact.

SEG team rigging and preparing the stage

Exclusive roster

Through long-term partnerships with acts like Stockholm Swing All Stars, Le Crash, and The Funky Monkeys, we deliver productions at the highest standard.

Working with us means access to our network and the certainty that every artist has what they need on stage.

The Funky Monkeys performing an acrobatic dance routine

The team

We're project managers, booking agents, accountants, web specialists and artist managers. But above all, we're idea people and problem-solvers.

Peder Cavallius Ekman

Founder & CEO

Peder is a trained musical manager/agent, singer and music educator. He also has broad experience of administration in the event and entertainment industry. Peder is responsible for day-to-day operations at SEG Live – bookings and management.

peder@seglive.se 0733-824 941

Marcus Westin

Partner & Entertainment Advisor

Marcus has more than a quarter of a century of experience in the event industry and in organising clubs, booking artists and working with artist development. Marcus is responsible for production and product development at SEG Live.

marcus@seglive.se

Isaac Kuritzen

Founder & Senior Advisor

Isaac is the singer in and CEO of Europe's leading event band Isaac And The Soul Machine. Isaac has extensive experience of, and a wide network within, the event and entertainment industry.

isaac@seglive.se

Andreas Lindquist

Finance Manager

Andreas handles contracts, accounting and financial follow-ups for our collaborations and partners. Ensures the administrative foundation is as solid as our productions.

andreas@seglive.se

Jonas Pudas

Webmaster

Jonas is the webmaster and handles technical support for artist profiles. He is the point of contact for artists regarding technical questions about their profiles.

jonas@seglive.se

LOOKING FOR A PARTNER?

Let us handle the entire production. Contact us directly to discuss your next project.