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We deliver entertainment, technology, and production in close collaboration with leading organizers, venues, and brands.
SBTA ON PARTNERING WITH SEG LIVE
We at SBTA are immensely grateful for our wonderful collaboration with Peder Cavallius Ekman and Sweden Entertainment Group Live.
Peder has a remarkable ability to grasp the mood, context, and ambitions of an event — and to identify the exact artist or entertainment that truly elevates the experience.
In 2025, we had the immense pleasure of treating our guests to an atmospheric jazz trio during a major cocktail reception at Miss Clara in Stockholm. At the Nordic Business Travel Summit 2026 in Gothenburg — the Nordic region's largest event for business travel and meetings — Peder helped us craft another memorable experience with a fantastic Frank Sinatra singer.
It is precisely this peace of mind, creativity, and dedicated service that makes our partnership so valuable. We know that Peder and Sweden Entertainment Group Live always deliver the right artistic expression for every individual occasion.
A heartfelt thank you to Peder for a deeply appreciated collaboration. We look forward to many more shared events and hope this marks the beginning of a long and thriving partnership.
WHO WE WORK WITH
Call
We meet for 30 minutes to review audience profile, venue, and budget parameters.
Proposal
You receive 2–3 tailored concepts with matched artists and technical packages.
Planning
We draft detailed run sheets, riders, and technical plans for your approval.
Showtime
Our team arrives, rigs, executes, and strikes. You focus entirely on your guests.
Follow-up
We conduct a brief debrief with feedback and recommendations for the future.
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